Privacy & Biometric Data

Version 1.0 · 14 August 2026

Status: working document. This policy describes what the platform actually enforces today and is written to be operationally true rather than decorative. It has not been reviewed by a qualified lawyer. Obtain that review before relying on it with any external customer, and before publishing it as a binding term.
Face embeddings are biometric data. Under UK and EU GDPR, biometric data processed to identify a person is special category data (Article 9) and needs a lawful basis and an Article 9 condition — in this context, explicit consent. This is the single most significant privacy fact about the platform, and it drives most of what follows.

1. What is stored

DataWhySensitivity
Reference imagesDefine the character's appearancePersonal data; special category if of a real person
Face embeddingsMeasure whether output matches the approved characterSpecial category (Art. 9)
Consent recordsProve the right to use a likenessPersonal data; the evidence of the Art. 9 condition
Source and produced mediaThe work itselfPersonal data; often special category
Activity logAppend-only record of who did whatPersonal data; retained for accountability

2. Where it is processed

Processing is performed on infrastructure selected by the operator, in a stated region. Where heavy computation is delegated to a rented machine, that machine receives only the single character and the single job it needs, authenticated by a credential that expires with the lease, and its working data is destroyed when the lease ends. It never receives account credentials or the wider catalogue.

3. Retention

4. Subject rights

Any person whose likeness is held may request access, correction, erasure, or restriction, and may withdraw consent at any time. Withdrawal retires the affected character versions immediately. Where erasure is requested, the operator must action it and record the outcome — noting that some records may be retained where there is a legal obligation to keep them.

5. Security

Known gap the operator must close. Backups are the operator's responsibility. Character data and consent records are the two things that cannot be reconstructed if lost — losing the consent records would mean holding content you can no longer prove you were entitled to make.